Tips For The Best Facebook PPC

Market research has shown that there are a number of strategies that you should employ if you want to advertise. Facebook PPC - or pay per click - is one of these things that you need to do. This is based on performance based SEO: the ability to adapt your SEO strategy based on how it is performing. Extensive market research and close observation has been conducted in the field of Facebook PPC. There are a number of things that people can learn from in order to make the most out of your campaign. Try, at all times, to also learn from other people's mistakes. If something didn't work for someone else, it is highly likely that it will not work for you either.

As with any type of marketing, you must get to know your audience. Learn about the demographics of your audience, the market you are advertising in and the keywords that are used here.

A very simple example of things going wrong is an advertisement for a dentist looking for new customers. Dentists don't look for customers, they look for patients. A clear epic fail. Next, you need to make sure that there is regular variation in your advertisement. If you are advertising through Facebook PPC, you don't want to have the same image or text displayed all the time, because people will immediately look straight over it. Find out when there is a spike in traffic from your demographic group and target that with different images and texts. Performance based SEO has demonstrated that this works far better than any other type of strategy. Timing is everything. The reality is, for instance, that most people will not be on Facebook during working hours. This is because their employers have banned it. So, if you want to target people who are likely to be employed, make sure you do it in the evening. Weekends are hit and miss and depend a lot of the weather as well.

Next, never run anything without having it tested first. Try a couple of blogs with the ads that you are planning and see if they generate interest there. Your ad needs to grab attention and if it doesn't perform well on a highly visited blog, it also won't perform well on Facebook either. Next, although Facebook PPC ads need to change and rotate often, you do have to give them enough time. The recommendation is 50 clicks before an advertisement is changed, although this can be more or less depending on how large the group of people is that you are targeting. Check your return on investment as well. You should never remove an ad before you have seen a return on investment, although you also shouldn't leave it on if you are not seeing any return.

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